My Dear friends

This site not work anymore .I have a new site and you can go there visit me. I dont go put more post here anymore ... If you like this blog go there .. I will be there for you ... Olá meus queridos amigos ... agora tenho um novo blog Este site nao funcionará mais , tive alguns problemas. Agora tenho um novo endereco de blog. Nao irei mais colocar post neste blog .. Todas as atualizacoes e novidades estarao no outro endereco .. Acessem... estarei lá pra vcssss Se vcs gostaram desse blog irao amar o outro .. mais atualizado e lindo ... Vamos láaaa .... visitem-me lá .. Beijinhos Lili

Tank for everything !!!

melldesofia.blogspot.com

sexta-feira, 29 de janeiro de 2010

For Apple, iPad Said More Than Intended

For Apple, iPad Said More Than Intended
comments


By BRAD STONE
Published: January 28, 2010

SAN FRANCISCO — Apple has generated a lot of chatter with its new iPad tablet. But it may not be quite the conversation it wanted.

Many women are saying the name evokes awkward associations with feminine hygiene products. People from Boston to Ireland are complaining that “iPad,” in their regional brogue, sounds almost indistinguishable from “iPod,” Apple’s music player.

Then there are more serious conflicts. Two other high-tech companies already market products called iPad and are laying claim to the trademark.

In the hours after the iPad announcement on Wednesday, “iTampon” became one of the most popular trending topics on Twitter. Apple’s communication team fielded a wave of queries on the subject but characteristically declined to comment.

“I care about words and their connotations, but you don’t have to be in junior high to make this leap,” said Robin Bernstein, a corporate speech writer on Long Island, who addressed the issue on her Facebook page on Wednesday. “A lot of women when they hear the word ‘pad’ are going to think about feminine hygiene.”

Michael Cronan, a naming consultant in Berkeley, Calif., whose company has helped come up with brands like TiVo and Kindle, said many naming experiments show that women tend to reflexively relate words like “pad” and “flow” to bodily concerns.

He is not sure Apple could have found an alternative that ties in as perfectly to its famous brands. “I think we’re going to get over this fairly quickly and we’ll get on with enjoying the experience.”

But the folks at Fujitsu, the Japanese technology firm, may not be quite so eager to forgive and forget. The company has applied for the iPad trademark in the United States and already sells an iPad — a $2,000 hand-held device that shop clerks use to check inventory.

STMicroelectronics, the Swiss semiconductor company, owns the iPad trademark in Europe and uses it as an acronym for integrated passive and active devices — which sounds less fun than playing games on a tablet. (A third company, MagTek of Seal Beach, Calif., makes a portable magnetic card reader of the same name.)

These kinds of naming conflicts have not stopped Apple before. In 2007, on the eve of the introduction of the iPhone, the technology giant Cisco Systems pointed out that it already sold an Internet handset called the iPhone. Steven P. Jobs, Apple’s chief executive, led the negotiation for the name, peppering Cisco executives with calls at all hours, and telling them he was prepared to claim that Cisco was underutilizing the trademark.

Mr. Jobs finally persuaded Cisco to surrender the trademark with a vague promise to market their products jointly — a partnership that never materialized.

“He’s a very tough businessman and tough negotiator,” said Charles Giancarlo, a former Cisco executive who dealt directly with Mr. Jobs on the issue. “I feel sorry for the poor guy at Fujitsu who is going to be negotiating with Steve directly.”

A version of this article appeared in print on January 29, 2010, on page A3 of the New York edition.

Nenhum comentário:

Postar um comentário

Minha lista de blogs